‘Nigeria’s Netflix’ takes Nollywood to a global audience
An episode of Shuga, a popular soap opera set in Kenya, is playing on a screen at the offices of iRoko TV – an online platform commonly dubbed the “Netflix of Africa”.
In a corner of the room, facing the rest of the operation and separated by a glass partition, sits Jason Njoku, the company’s founder.
Born and brought up in London, Mr Njoku is now Lagos-based and building what is proving to be a revolutionary tool, as Nollywood – Nigeria’s Hollywood – moves on from DVD to digital platforms.
Since 2011, iRokoTV has racked up millions of views, its founder says, “connecting African films with fans globally” with its huge online catalogue.
The company pays filmmakers…
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